SteveWillDoIt is one of the most chaotic, divisive, and weirdly entertaining creators the internet has ever produced. He’s the guy who’ll down a bottle of vodka on camera, hit a $1.7 million slot win, give a stranger a Lamborghini, and then get kicked off Logan Paul’s podcast for heckling the co-host — all in the same month.
He rose to fame through extreme challenge videos on Instagram, then became a core member of the NELK Boys collective. Today he’s best known for high-stakes casino gambling streams on Kick.com, a co-ownership stake in Happy Dad Hard Seltzer, and a seemingly endless supply of internet drama. He’s been banned from YouTube, unbanned, arrested in a fake mustache, engaged, broken up with, accused of running fake gambling streams, and somehow came back bigger every single time.
| Detail | Info |
|---|---|
| Real name | Stephen Rocco Deleonardis |
| Born | August 26, 1998 |
| Age (2026) | 27 years old |
| Hometown | Oviedo, Florida |
| Height | 5’9″ (175 cm) |
| Net worth | ~$5M–$12M (est. 2026) |
| Known for | NELK Boys, gambling streams, stunts |
| YouTube status | Unbanned (Dec 24, 2025) |
| Main streaming platform | Kick.com/stevewilldoit |
| Twitter/X | @stevewilldoit |
| Girlfriend (2026) | New GF announced Mar 2026 |
| Business | Happy Dad Hard Seltzer (co-owner) |
Steve grew up in a middle-class household in Oviedo, Florida. He’s said his parents worked regular jobs and that one of his proudest moments was being able to retire them by age 22. Despite the Italian-American surname (Deleonardis), he’s primarily identified as white American.
Net worth: 2024, 2025, and 2026 estimates
Pinning down Steve’s net worth is genuinely tricky because different sources use different methodologies and his private equity in Happy Dad isn’t public.
| Source / year | Estimate | Notes |
|---|---|---|
| Celebrity Net Worth | $5 million | Most widely cited; conservative |
| BTCC (2026) | $4–6 million | Excludes private equity |
| Quantumrun (2026) | $10–12 million | Includes Happy Dad stake estimate |
| GrowthScribe / Startup Booted | ~$10–12 million | Full business holdings counted |
| MoneyMade | $5–7 million | Based on verifiable income streams |
The realistic range in 2026 is somewhere between $5 million and $12 million, depending on how you value his slice of Happy Dad. If Kyle Forgeard’s claim that Happy Dad is approaching a $1 billion valuation is accurate, even a small equity stake makes Steve considerably wealthier than the $5M figure suggests.
How does SteveWillDoIt make money?
Steve himself said in a February 2026 podcast appearance that he’d earned “just over 12 million dollars in cash” from NELK alone over his entire tenure — a claim Kyle Forgeard publicly acknowledged while disputing the framing. Here’s every revenue stream broken down:
- Rumble deal: A reported $400,000/month ($5M/year) contract requiring just one 20-minute weekly video upload — signed after his YouTube ban.
- YouTube AdSense (pre-ban): Estimated $100,000–$150,000/month at peak before the 2022 ban.
- YouTube (post-comeback): Revived channel since December 24, 2025 — new AdSense income rebuilding.
- Kick.com gambling sponsorships: Roobet and formerly Stake.com pay large affiliate commissions — Steve earns 15% of losses from everyone who uses his promo code.
- Happy Dad Hard Seltzer equity: Co-owner of a brand with ~$67M annual revenue. Even a 10–15% stake is worth tens of millions in equity.
- Full Send clothing: Roughly $70M/year in profits through drop-model merch, split among NELK founders.
- NELK MetaCard NFT drop (Jan 2022): 10,000 cards at ~$2,300 each = $23M total. Steve’s cut estimated at $5M.
- Instagram brand deals: 3.6M+ followers commands significant sponsored post fees.
- Steve Will Do It Show / Shots Podcast: Podcast revenue and sponsorships.
- stevewilldoit.com: Merch and giveaway-entry funnel.
Career: from Instagram to NELK
How it started (2017)
Steve started posting challenge videos on Instagram in May 2017. The handle SteveWillDoIt was a direct promise: whatever fans dared him to do, he’d do it. The formula was brutally simple — extreme eating, extreme drinking, extreme stunts. He ate 30 In-N-Out burgers in one sitting, slammed a fifth of vodka in 15 seconds, chugged a gallon of milk in under an hour, and in one of his most viral clips, ingested 4,500mg of THC on camera.
Joining NELK (2019)
Kyle Forgeard from the NELK Boys noticed Steve’s content and brought him in officially around May 2019. Steve’s YouTube channel launched on May 30, 2019, and blew up quickly — he eventually built roughly 4 million subscribers and 280 million views before the ban wiped everything.
NELK’s brand identity
NELK became the unofficial frat-house brand of YouTube — prank videos, party content, Full Send clothing drops, and eventually the Full Send Podcast. Steve was the live-wire energy engine of the group: the one doing the most extreme stuff, throwing around the most money, and generating the most viral moments.
Platforms: where to find SteveWillDoIt
| Platform | Handle / URL | Status / notes |
|---|---|---|
| YouTube | youtube.com/@stevewilldoit | Unbanned Dec 24, 2025. Active again. |
| Kick | kick.com/stevewilldoit | Primary gambling stream home. ~289K followers. |
| Twitch | twitch.tv/SteveWillSendIt | ~755K followers. Barely used. Briefly banned July 2021. |
| Rumble | rumble.com/c/stevewilldoit | $400K/month exclusive deal for weekly videos. |
| Twitter / X | @stevewilldoit | Active. Primary drama and announcement hub. |
| @stevewilldoit | 3.6M+ followers. | |
| Website | stevewilldoit.com | Merch, giveaways, raffle hub. |
| Steve Rewards | steverewards.com | Roobet raffle/rewards portal for code users. |
| Steam | steamcommunity.com/profiles/76561198210439321 | Casual gamer. ~428 hours in GTA V. |
Gambling content: streams, casino & big wins
How his gambling streams work
Steve streams high-stakes casino gambling on Kick, primarily partnered with Roobet (current) and formerly Stake.com. His base bet on slots typically ranges from $300 to $480 per spin but regularly jumps past $10,000 per spin during escalating sessions. He also plays live blackjack at brick-and-mortar casinos in Las Vegas — Red Rock Casino and Resorts World are his go-to spots.
Games he plays most
- Slayers Inc — his biggest wins have come here
- Fruit Party — a regular on stream
- Crazy Ex-Girlfriend
- Wanted Dead or a Wild
- Mission Uncrossable
- Sweet Bonanza 1000 — used in raffle prize spins
- Live blackjack at Las Vegas casinos
Biggest documented wins
| Game | Win amount | Bet / multiplier | Notes |
|---|---|---|---|
| Slayers Inc | $1,793,320 | $400 bet / 4,483x | Biggest documented slot win |
| Slayers Inc | ~$450,000 | $300 bet / 1,498x | Famously misread as $49K — no comma on screen |
| Crazy Ex-Girlfriend | ~$500,000 | $100 base / $40K bonus buy | Large bonus purchase win |
| Fruit Party | ~$150,000 | Various | Regular big-win slot |
| UFC betting | ~$1.2M | Single bet | Announced in YouTube comeback video, Dec 2025 |
Biggest documented losses
| Event | Loss amount | Context |
|---|---|---|
| Yankees betting | $62,000 | Single sports bet |
| Single gambling session | $300,000 | Admitted publicly |
| Super Bowl | $800,000 | Disclosed on Bradley Martyn podcast |
The Roobet partnership & promo code
Steve’s current primary gambling sponsor is Roobet. His promo code is STEVEWILLDOIT. When fans use that code and wager on the platform, Steve earns a percentage commission. He has publicly stated he earns 15% of his contract income from Roobet and redirects 100% of code commissions back into fan rewards and raffles through steverewards.com.
Is SteveWillDoIt’s gambling legit?
This is genuinely disputed. There are credible allegations that not all of Steve’s on-stream gambling is done with his own money.
In 2021, investigative YouTuber Coffeezilla released a six-part series called “Roobet’s House of Cards.” He accused Steve — and the NELK Boys broadly — of promoting a crypto gambling platform accessible to underage viewers, and alleged that some gambling sessions used casino-backed balances (essentially fake money provided by Roobet) rather than Steve’s own funds. Leaked private messages reportedly showed Steve acknowledging casino money being used in some sessions.
Steve deleted his entire dedicated gambling YouTube channel shortly after the Coffeezilla videos dropped. In 2024, Coffeezilla publicly stated that Steve had threatened to sue him over the series. Steve’s own position has been that he gambles with real money and that giveaways are entirely self-funded.
The consensus among gambling-industry observers is that at least some of his historical streams used promotional balances rather than his own cash. Whether his current Roobet streams are fully personal money is unverified. Gambling streams on Kick routinely involve casino-funded sessions as part of sponsorship deals — Steve isn’t unique in this.
Steve Rewards, raffles & giveaways
steverewards.com is the hub for all Roobet-linked rewards. Users who wager at least $30,000 on slots under his promo code get entered into prize draws. Example: 30 random people win $1,000 in free spins on Sweet Bonanza 1000 for hitting the $30K wager threshold under code STEVEWILLDOIT.
stevewilldoit.com is his main site for merchandise and giveaway entry. Prizes include custom-wrapped Teslas, sports cars, watches, and cash. Steve has claimed on X that he gives away $100,000–$200,000 per month to subscribers and fans.
Worth noting: the giveaway money comes primarily from his affiliate commissions (15% of referred player losses on Roobet), not from his own gambling winnings. The $30K wagering threshold to enter raffles means fans are losing money on Roobet for a small chance at a prize — a model critics call exploitative.
Car & gift giveaways beyond the casino-linked rewards:
- Tesla Model X, Tesla Model 3 (multiple recipients)
- Ford Mustang GT
- Audi RS 7 — given to Kyle Forgeard
- Lamborghini — given to streamer Sketch
- Tesla Model Y — gifted to David Dobrik to end a feud
- His parents’ dream cars — gifted publicly at age 22
FAQ
Q: What is SteveWillDoIt’s real name?
A: Stephen Rocco Deleonardis.
Q: How old is SteveWillDoIt?
A: 27 years old as of April 2026. Born August 26, 1998.
Q: How tall is SteveWillDoIt?
A: 5’9″ (175 cm).
Q: Where is SteveWillDoIt from?
A: Oviedo, Florida. He currently splits time between Florida and Los Angeles.
Q: What is SteveWillDoIt’s net worth?
A: Estimates range from $5 million to $10–12 million in 2026, depending on how his Happy Dad equity is valued.
Q: Does SteveWillDoIt own Happy Dad?
A: Yes. He’s a founding co-owner alongside Kyle Forgeard and the Shahidi brothers. The exact equity split isn’t public.
Q: How did SteveWillDoIt get so rich?
A: A $400K/month Rumble deal, YouTube AdSense, Roobet gambling sponsorship commissions, Happy Dad equity, Full Send clothing revenue (~$70M/year brand), the NELK MetaCard NFT drop (~$5M cut for Steve), and Instagram brand deals.
Q: Where can I watch SteveWillDoIt stream?
A: His gambling streams are on Kick.com/stevewilldoit. His regular video content is on YouTube (returned Dec 24, 2025) and Rumble.
Q: Is SteveWillDoIt’s gambling legit?
A: Disputed. Coffeezilla’s 2021 investigation alleged that some sessions used casino-backed balances rather than Steve’s own money. He deleted his gambling channel after that investigation and threatened legal action against Coffeezilla in 2024. Whether his current Roobet streams use fully personal money is unverified.
Q: Who is SteveWillDoIt dating in 2026?
A: He announced a new girlfriend on X on March 18, 2026. Her full identity has not been widely reported. He and Celina Smith are broken up and no longer engaged.
