Cloudbet Affiliates is a partnership program for Cloudbet Casino, a cryptocurrency-focused gambling platform launched in 2013.
The affiliate program operates on a straightforward revenue-sharing model that applies across both casino and sportsbook offerings. Affiliates receive a consistent percentage of the net revenue generated by their referrals throughout the player’s entire lifecycle with the platform. This review examines the key features and resources available to partners.
| Founded | 2013 |
| Brands | Casino, Sportsbook |
| RevShare | 25% |
| CPA |
❌ |
| Hybrid | ❌ |
| Sub-Affiliate | ✅ |
| No Negative Carryover | ❌ |
| Min Payout | 0.0001 BTC |
For a comprehensive overview of better-performing crypto casino affiliate programs with more favorable commission structures and no negative carryover policies, explore our Bitcoin Casino Affiliate Programs Review & Comparison
Official Website
https://www.cloudbet.com/en/affiliates/
The program utilizes an in-house developed tracking system rather than third-party affiliate software. While proprietary, this platform delivers essential functionality including comprehensive player analytics, conversion tracking, and multiple website monitoring tools that meet the needs of most affiliate marketers.
Commission Structure
New affiliates automatically receive a 25% revenue share rate based on Net Gaming Revenue (NGR) generated by their referred players. This default rate applies immediately upon program acceptance, allowing affiliates to begin earning without negotiating custom terms.
Those seeking special commission arrangements can discuss tailored plans with their designated account manager.
Net Gaming Revenue Calculation
The commission base, Net Gaming Revenue, represents monthly gross gaming revenue minus various operational deductions. These deductions include transaction fees, administrative costs, player bonuses, loyalty rewards, and game supplier expenses. This calculation method means affiliates earn from actual profit rather than gross turnover.
Understanding Negative Balances
Affiliates should be aware that the program implements a negative carryover policy, so losses from one month can offset future earnings, potentially resulting in extended periods without payments. This policy remains in effect until all negative amounts are recovered through future earnings.
You can experience negative balances due to two primary factors. First, since commissions are based on net gaming revenue, winning players directly impact affiliate earnings. Second, bonuses awarded to players are cost-shared between Cloudbet and affiliates.
Sub-Affiliate Program
Cloudbet offers a two-tier affiliate structure that allows existing partners to earn additional income by recruiting new affiliates. This sub-affiliate system provides a 5% commission on the earnings generated by referred affiliate partners.
The process operates through dedicated referral links found in the “Sub-Affiliates” section of the affiliate dashboard. When potential affiliates register using these specialized tracking links, the referring partner begins earning a percentage of their recruited affiliate’s future commissions.
This secondary income stream can provide passive revenue growth as successful sub-affiliate recruitment creates ongoing earnings separate from direct player referrals. The 5% sub-affiliate commission applies to all revenue generated by recruited partners, creating potential for additional income as sub-affiliate networks expand.
Performance Requirements
Cloudbet operates a performance-based tier system that directly impacts commission rates based on affiliate activity levels. New affiliates automatically start at Tier 2 with the standard 25% revenue share rate.
- Active Status: Affiliates maintaining at least one new first-time depositing customer every three months receive the full 25% revenue share on Net Gaming Revenue from all their referred players.
- Inactive Status: Affiliates failing to refer any new depositing players within a three-month period see their commission rate reduced to 10% on existing customer revenue.
Payment Processing
Cloudbet operates a monthly withdrawal schedule, allowing affiliates to request payouts once per month. New affiliates must meet specific criteria before receiving their first payment: a minimum of 5 active customers must be referred within the initial 3-month period after joining the program.
The minimum withdrawal threshold is set at 0.0001 BTC, making the program accessible to affiliates generating modest initial volumes. All commission payments are processed exclusively in bitcoin, either to the affiliate’s player account or their personal cryptocurrency wallet. The program doesn’t impose administrative fees on commission payouts, allowing affiliates to receive their full earnings.
Processing Times and Verification
Most withdrawal requests are processed immediately upon submission, though processing may extend up to 48 hours in some cases. Successful withdrawals require both a positive account balance and the minimum 5 active player requirement.
The program implements security measures to prevent fraudulent activity. In cases where suspicious traffic patterns are detected, commission payments may be delayed indefinitely pending investigation of the affiliate and associated customer accounts.
Tracking and Technical Specifications
Once registered, affiliates can access their tracking links directly from the homepage of their affiliate dashboard. The platform goes beyond basic link provision by offering a sophisticated URL builder tool that enables detailed traffic segmentation through custom parameters.
The tracking system allows affiliates to append additional data points to their promotional links, such as traffic source identification and campaign tracking. For example, affiliates can customize parameters to track specific promotional methods like “popup” campaigns or “reddit” traffic sources, providing insights into which promotional strategies generate the best results.
Cookie Duration and Attribution
The affiliate tracking system uses a 30-day cookie lifespan, meaning affiliates earn commissions only from players who register within 30 days of clicking their referral links. Attribution follows a last-click model, crediting the most recent affiliate touchpoint before player registration.
Available Tracking Metrics
The affiliate portal provides tracking for sign-ups and first-time depositors, though click and impression data are not available through the standard interface. Affiliates requiring additional tracking capabilities or custom reporting can request enhanced analytics through their account manager or support team.
Promotional Tools and Banners
Once registered, affiliates can then have access to a wealth of promotional and marketing materials by logging in to their account dashboard. Navigate to the Media section of your account dashboard to get the smart banners, downloadable banners, URLs, and brand assets of varying sizes and designs that you can then integrate to your affiliate sites.
Cloudbet demonstrates strong international appeal through multilingual landing page support. The platform provides localized pages in English, Spanish, German, French, Italian, Portuguese, Japanese, and additional languages. For affiliates requiring specific localized content not readily available, the program offers direct support through affiliate managers who can arrange custom language versions.
Additionally, the platform offers specialized landing pages designed to optimize conversion rates based on traffic type. Affiliates can choose from Sports, Casino, or Bonus-focused landing pages, allowing them to match promotional content with their audience’s interests.
Beyond standard promotional materials, the program accommodates custom requests. Affiliates can contact the team to obtain personalized banners, logos, landing pages, and other promotional materials tailored to their specific campaign needs.
Target Markets and Geographic Restrictions
The affiliate network actively welcomes traffic from key emerging markets, particularly Brazil, Indonesia, and the Philippines, where cryptocurrency adoption and online gaming interest continue to grow.
On the other hand, Cloudbet maintains strict geographic restrictions in compliance with various regulatory requirements. The platform prohibits players from numerous territories including Australia, Belgium, China (including Macau and Hong Kong), Germany, the United States, United Kingdom, Netherlands, and several other jurisdictions.
These restrictions directly impact affiliate targeting strategies, as traffic from restricted territories cannot convert into commissions. Affiliates should carefully consider their traffic sources and promotional channels to ensure compliance with these geographic limitations.
How to Join
Getting started is simple – the registration process takes under 5 minutes to complete. Once approved, affiliates benefit from dedicated account management support to help optimize their campaigns and earnings.
Conclusion
While Cloudbet’s affiliate program offers comprehensive tools and professional support systems, several significant drawbacks should give potential partners pause. The 25% revenue share rate falls below industry standards, particularly when compared to competitors offering 30-40% commission rates. This lower rate directly impacts earning potential for affiliates.
The negative carryover policy presents another major problem. Unlike many affiliate programs that reset balances monthly, Cloudbet’s system can trap affiliates in extended periods without earnings when players experience winning streaks. This policy, combined with shared costs for player bonuses and VIP rewards, further reduces potential profits.
The tier system adds more pressure, with inactive affiliates seeing their already modest 25% rate cut to just 10% – a harsh reduction that makes recovery even more challenging. The requirement to maintain consistent new player acquisition every three months may not work for all affiliate marketing strategies.
Geographic restrictions limit targeting opportunities, while the Bitcoin-only payment system, though aligned with the platform’s focus, may not appeal to all affiliates. The 30-day cookie duration is standard but not exceptional.
Despite the advanced tracking capabilities, multilingual support, and dedicated account management, the fundamental commission structure and negative carryover policy make this program less attractive than many alternatives in the cryptocurrency gaming affiliate space. Potential partners should carefully weigh these limitations against the program’s strengths before committing their promotional efforts.
Given these significant drawbacks, affiliates seeking better earning potential should consider alternatives like the BIT PARTNERS affiliate program which offers higher commission rates without the problematic negative carryover policy that can trap affiliates in extended periods without earnings.
