What is Kick.com, Who Owns It, and How Much Is It Worth?

Kick.com is a new streaming platform created by casino streamer Trainwrecks for online casino streams. Currently, Kick.com is in beta and has an interface similar to Twitch’s. Viewers can already find some of their favourite casino streamers there, including Roshtein and Trainwreck, an owner of Kick.com.

Kick Streaming Platform Net Worth

According to SimilarWeb, the number of total visitors was 88.66M in September 2024. And according to xQc, who shared his private conversation with Eddie, Stake’s owner, he refused to sell Kick for 1 billion. To estimate Kick.com’s net worth based on traffic and compare it with Twitch, we followed a multi-step approach using available data on traffic, revenue multipliers, and market value trends for streaming platforms like Twitch.

Step 1: Kick’s Traffic vs. Twitch’s Traffic

Let’s assume:

• Kick had 88.66 million visitors in September 2024 (according to SimilarWeb).
• Twitch has an average of around 1 billion visitors per month (for comparison).

Traffic Ratio:

To compare the traffic of Kick to Twitch:

Traffic ratio = Kick’s traffic / Twitch’s traffic = 88.66M / 1,000M ≈ 0.08866

Kick’s traffic is about 8.87% of Twitch’s traffic.

Step 2: Estimating Twitch’s Revenue

Twitch’s estimated annual revenue is approximately $2.8 billion (2023 estimate), mostly from ads, subscriptions, and bits.

Step 3: Estimate Kick’s Potential Revenue

Assuming Kick has similar revenue generation methods (ads, subscriptions, tips) but at a lower scale due to the traffic difference, we can estimate its revenue based on the traffic ratio:

Kick’s revenue estimate = 0.08866 × 2.8B = 0.248B

Based on traffic alone, the kick could generate around $248 million annually, assuming it’ll monetize similarly to Twitch.

Step 4: Valuation Multipliers for Streaming Platforms

For tech and streaming companies, the valuation multiple often ranges between 5x to 10x annual revenue. Large companies like Twitch might use higher multipliers due to their brand value, growth potential, and market dominance.

Let’s apply a 5x to 10x multiplier to Kick’s estimated revenue:

1. Kick’s estimated valuation = 248M × 5 = 1.24B (on the lower end, conservative)
2. Kick’s estimated valuation = 248M × 10 = 2.48B (on the higher end, aggressive)

Based on this calculation, Kick.com’s estimated net worth could be between $1.24 billion and $2.48 billion, depending on market conditions and growth expectations.

Step 5: Cross-Check with Stake’s Refusal of $1B Offer

According to xQc’s conversation with Eddie (owner of Stake), Kick’s owner refused to sell Kick for $1 billion. This refusal aligns with the valuation estimates calculated above. It indicates that Eddie likely values Kick closer to the $2 billion range, expecting significant growth or more monetization in the future.

• Kick’s traffic is about 8.87% of Twitch’s.
• Based on its traffic and Twitch’s revenue model, Kick’s potential annual revenue could be around $248 million.
• Using typical 5x to 10x revenue multipliers, Kick’s estimated valuation would be between $1.24 billion and $2.48 billion.
• Refusing a $1 billion offer seems reasonable if Eddie expects Kick’s value to grow towards the higher end of this range.

This estimation hinges on Kick’s ability to monetize its user base effectively, similar to Twitch.

Who Owns Kick and Does Stake Own It?

How Kick Started from Twitch’s Crypto Casino Ban 

In October 2022, Twitch banned streaming from several crypto casinos, which we have covered in detail in our publication about Roshtein.

Supposedly, the ban was triggered by a scandal that erupted after it was revealed that one of the streamers had borrowed money from colleagues for gambling. Trainwreckstv, however, believes that the true reason was somewhat different. He claims that Twitch’s ban is aimed directly at him because of his earnings from online casino contracts.

“You know these virtue-signaling motherfuckers that are real loud, you know what I’m saying? I’m telling you like, you can call me delusional, call me crazy, but I’m telling, this has nothing to do with gambling, this has to do with Trainwreckstv. No fucking bullshit!”

This was one of the biggest reasons to start a better streaming platform for casino streamers or those, who don’t like new Twitch.tv policy. Still, this didn’t prevent future conflicts between Roshtein and Trainwreckstv.

Kick.com – Growing Online Casino Streaming Platform 

Shortly after the ban, Trainwreckstv announced his own platform of a similar nature. He gave December 1, 2022 as the official launch date, but streams actually began in November. Other stellar Stake Casino streamers, including Roshtein and Xposed, joined Kick.com and started streaming even before Trainwreckstv.

Given how coordinated the Stake streamers were in joining Kick.com, it is reasonable to assume that the effort actually belongs to the casino, while Trainwreckstv only represents the platform. The Kick.com domain was last sold for $276,077.45 in 2020 and left dormant by its owner. On November 11, 2022, Kick.com changed its Nameservers data, which may indicate that it was sold again for an undisclosed amount.

As for the technical part, Kick.com is a full copy of DLive, another streaming platform that is popular among casino streamers. Literally, everything was copied, including the images of categories. All game categories were also transferred to the platform, but as of today, 99% of its traffic is related to online gambling.

The Most Popular Kick.com Categories

Just Chatting, IRL, and Slots & Casino are the most popular categories. Here’s the breakdown:

• Just Chatting – 19.75%
• IRL – 17.12%
• Slots & Casino – 16.76%
• Dota 2 – 8.41%
• Grand Theft Auto V (GTA) – 7.96%
• Fortnite – 5.59%
• All other games together – 24.41%

However, many streamers in the IRL and Just Chatting categories can be considered casino streamers, so it’s accurate to say that gambling is the dominant category on the Kick streaming platform.

The Most Popular Casinos Streamed at Kick:

The Most Popular Casino Streamers on Kick:

If you’re new to Kick, you might want to know who the biggest stars are. Here’s a list:

1. Yassuo
2. xPosed
3. TrainwrecksTV
4. TheDoctor
5. SyzTmz
6. Roshtein
7. ProdigyDDK
8. LetGiveItASpin
9. Jarttu84
10. Foss
11. Dafran
12. ClassyBeef
13. CasinoDaddy
14. AyeZee
15. Adin Ross

xQc Partnership with Kick.com